India’s leading automotive manufacturer, Tata Motors, proudly launched the Tata Curvv – an SUV coupe – today, starting at an initial price of ₹9.99 lakh*. Marking a major milestone for the company, Tata Motors makes its entry into the fast-growing mid-size SUV segment with innovative, disruptive body styling and offers Curvv with three engine options, including advanced dual-clutch automatic transmission. Featuring the powerful new Hyperion gasoline direct injection engine, the 1.2L Revotron petrol engine, and the 1.5L KryoJet diesel engine, the Curvv provides consumers with a variety of choices to meet unique driving preferences.
In a segment traditionally dominated by boxy SUV designs, Tata Motors introduces a premium SUV coupe style, embodying aspirational global aesthetics. The Curvv stands out in its class with best-in-segment safety features, exclusive technologies, and multiple powertrain options. Available in six distinctive colors – Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey, and Opera Blue – the Tata Curvv is offered in personas named Accomplished, Creative, Pure, and Smart
Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Limited and Tata Passenger Electric Mobility Limited, said, “The launch of the Tata Curvv is a significant leap forward in automotive excellence, bringing a new SUV coupe body style to India. Reflecting our DNA for delivering segment-defining products, the Curvv is a unique offering in the mid-SUV segment and epitomizes our commitment to innovation in design and technology. Following the outstanding reception of the Curvv EV, our customers have shown appreciation for the elevated features, style, and value it offers. With this launch, we further strengthen our SUV portfolio by introducing a versatile mid-SUV product with diverse powertrain options, first-in-segment features, an all-new advanced ATLAS architecture, and Level 2 ADAS. We’re excited to bring this to market, confident our customers will appreciate this distinctive offering.”
About Tata Curvv
More than just a vehicle, the Tata Curvv symbolizes a blend of success, style, and luxury, meeting the diverse needs of today’s driver. Built on five pillars – Shaped to Stun, Shaped for Grandeur, Shaped for Performance, Shaped for Innovative Technology, and Shaped for Absolute Safety – Curvv strengthens Tata Motors’ position as a strong player in India’s SUV market. Following an innovative persona strategy, each variant has been carefully crafted to reflect the unique preferences and lifestyles of different audiences. This allows each driver to choose a Curvv that aligns with their individual style and driving desires.
About Tata Curvv
More than just a vehicle, the Tata Curvv symbolizes a blend of success, style, and luxury, meeting the diverse needs of today’s driver. Built on five pillars – Shaped to Stun, Shaped for Grandeur, Shaped for Performance, Shaped for Innovative Technology, and Shaped for Absolute Safety – Curvv strengthens Tata Motors’ position as a strong player in India’s SUV market. Following an innovative persona strategy, each variant has been carefully crafted to reflect the unique preferences and lifestyles of different audiences. This allows each driver to choose a Curvv that aligns with their individual style and driving desires.
Key Pillars and Features:
Shaped to Stun: Curvv’s sporty coupe design complements the SUV’s strong stance, with features like connected tail-lamps, 18-inch alloy wheels, voice-assisted panoramic sunroof with mood lighting, first-in-segment flush door handles, and a signature welcome and goodbye function.
Shaped for Safety: Featuring Tata Motors’ well-regarded safety DNA, Curvv offers ADAS Level 2 with 20 functionalities, including adaptive cruise control, lane keep assist, and traffic sign recognition. The SUV also includes six airbags, an electronic stability program, and an electronic parking brake with auto-hold.
Shaped for Grandeur: The interior of the Curvv exudes luxury, with segment-first features like a powered tailgate with gesture control, a best-in-class 500 L boot space, ventilated front seats, a 6-way powered driver seat, and a 60:40 split rear seat with recline.
Shaped for Innovative Technology: The Curvv is equipped with cutting-edge technology, including a segment-first 31.24 cm (12.3″) HARMAN™ touchscreen infotainment system, a 26.03 cm (10.25”) digital instrument cluster, wireless smartphone charging, and iRA connected car technology.
Shaped for Performance: Curvv offers multiple powertrains, including the new Hyperion gasoline direct injection engine, the 1.5L KryoJet diesel engine, and the 1.2L Revotron petrol engine. Features include multi-drive modes, paddle shifters, a smart e-shifter, and a 7-speed dual-clutch automatic transmission, as well as a 6-speed manual transmission.
More Information Tata Officials Site Here
TATA Curvv Price in India
| Variant | Fuel Type | Transmission | Price (Ex-showroom, India) |
|---|---|---|---|
| Base Model | Petrol | Manual | ₹9.99 Lakh |
| TATA Curvv Diesel Model | Diesel | Manual | ₹11.49 Lakh |
| TATA Curvv Petrol Automatic | Petrol | Automatic | ₹12.49 Lakh |
| TATA CurvvDiesel Automatic | Diesel | Automatic | ₹13.99 Lakh |
| Top Model | Petrol/Diesel | Manual/Automatic | ₹18.99 Lakh |
About the ATLAS Architecture
Built on the new, revolutionary Adaptive, Tech-forward, Lifestyle Architecture – ATLAS, the Tata Curvv signifies a substantial transformation in automotive design and engineering. Known for its robust, safe structure, this advanced framework enhances SUV capabilities, ensuring superior drive dynamics and handling. Embodying principles of safety, scalability, and performance, ATLAS offers Curvv a versatile array of powertrains, ample interior space, and comprehensive safety features. Designed to enable Level 2 ADAS features, ATLAS also provides high ground clearance and optimized approach, departure, and ramp-over angles, allowing for smooth handling in challenging environments.
Multiple Powertrain Options in the Tata Curvv
The ATLAS platform provides pioneering powertrain options, allowing each version of Curvv to deliver a unique driving dynamic.
Hyperion Gasoline Direct Injection Engine: Catering to the mid-SUV segment’s demand for power, capability, and efficiency, Tata Motors introduces the Hyperion gasoline direct injection engine. Built on principles of Hyperformance, Hypertechnology, and Hyperquiet, it delivers power with best-in-class torque density and reduced noise.
1.2L Revotron Petrol Engine: Offering a proven turbocharged powertrain for versatile performance on city streets or highways, the 1.2L Revotron engine includes Eco, City, and Sport driving modes and features paddle shifters and a Smart E-shifter.
1.5L KryoJet Diesel Engine: The 1.5L Kryojet diesel engine provides best-in-class power, torque, and efficiency and is the only engine in its segment with passive SCR technology, offering low maintenance.
| Key Features | Details |
|---|---|
| Sporty Coupe Design | Sleek and dynamic styling |
| LED Front Fog Lamps | Enhanced visibility in bad weather |
| Best in Class Boot Space of 500 L | Ample storage capacity |
| Connected LED Tail-lamp | Modern lighting technology |
| 18” Alloy Wheels | Lightweight and aerodynamic |
| Flush Door Handles with Welcome Light | Illuminated entry |
| Welcome and Goodbye Signature Function | Personalized lighting |
| Voice Assisted Panoramic Sunroof | Luxurious driving experience |
| Sequential Turn Indicators | Stylish signaling for lane changes |
| Multi-Colour Mood Lighting | Customizable interior ambiance |
| LED DRLs | Daytime running lights for safety |
| Digital Steering Wheel with Illuminated Logo | User-friendly interface |
| Bi-Function Full LED Headlamps | Superior adaptive visibility |